The Chicago Housewares Show (IHS) was held on March 4 at the Miami Convention and Exhibition Center in Chicago, and the Chinese household storage company, TAILI Technology Group, appeared in the International Pavilion of the show. The core technology products of the four sub-brands of TAILI Technology Group, namely TAILI Storage, TAILI Fresh, TAILI Outdoor, and TAILI Protective, were all presented in a stunning manner, showing the fashion trends of home storage and outdoor camping in the new era to the retailers, traders, and brands from the U.S., the U.K., Germany, Australia, Canada, Japan, and South Korea, and many other countries and regions.
The Chicago Housewares Show, started in 1928, has a history of more than 120 years, is the largest professional exhibition of housewares in the U.S., and one of the most influential housewares exhibitions in the world, which is only open to the global trade professionals. From 2004, the exhibition opened an international exhibition area, greatly expanding the scale of Asian exhibitors, the development so far, has become an important window for mainland China and Asia to enter the U.S. market for housewares products.
TAILI’s four sub-brand products were unveiled, new products, new technologies and new categories stunned the audience .
At this year’s IHS, TAILI Technology’s booth covered an area of more than 100 square meters, and the exhibition hall was divided into four major display areas, displaying TAILI’s four major sub-brands in an orderly manner, with a steady stream of exhibitors experiencing TAILI’s black-tech products on-site.
According to the person in charge of TAILI’s foreign trade business, the sub-brand of TAILI Storage is mainly centered on TAILI’s vacuum storage technology and self-developed new materials, and its products cover clothing storage products and vertical hanging shelves. As one of the main product series of TAILI storage sub-brand, TAILI vacuum compression bag is displayed in a conspicuous position in the showroom. TAILI’s vacuum compression bags utilize the principle of physical locking valve, vacuum compression does not require pumping, and can be completed by manually pressing for a few seconds, which saves time and effort. The new three-dimensional large-capacity compression bag meets the demand for more clothing storage, and there are also compression bags with antibacterial effect, the antibacterial and moisture-proof effect of clothing storage to the extreme.
Showroom wall of several series of vertical hanging shelves are nail-free and glue-free design, vacuum suction cups press one second on the wall, ready to use, strong bearing capacity, can be reused without leaving traces, does not hurt the wall, suitable for kitchen, bathroom, bedroom and other scenes of storage.
The research and development of food preservation products has always been one of the topics that TAILI focuses on. TAILI Preservation utilizes TAILI’s core vacuum sealing technology and applies new materials, new techniques and new designs to develop a series of vacuum preservation products, such as TAILI Vacuum Food Bags and Vacuum Freshness Preservation Machines, which can satisfy the user’s preservation needs for all kinds of ingredients in dry, wet, oily, and powdered forms.
In addition, through continuous technological innovation, TAILI is expanding its moat in the field of household storage, and is also actively investing in the development of outdoor camping products with vacuum technology as the core, so as to seize the global camping boom and open up a new channel. TAILI’s boneless tents can be set up in 5-10 minutes with an electric pump, which is more time-saving and labor-saving than traditional tents that take 40 to 50 minutes to set up. Moreover, the fabrics of the tents are made of thickened PVC, which are waterproof, mildew-proof, windproof, sun-proof, explosion-proof, and tear-resistant, and they cover a wide range of camping scenarios to satisfy the needs of different outdoor sports enthusiasts.
Hold the first opportunity, brave layout, seek development
As the “wind vane” and “barometer” of economic development, the exhibition industry, after three years of “hibernation” period of the epidemic, finally opens up at the moment of the epidemic and gradually recovers in spring. The person in charge of Taili’s foreign trade business said that the important purpose of the exhibition in the U.S. is to visit old customers offline and develop new customers with the help of the offline exhibition. At the same time, TAILI adheres to the strategic policy of “going out and bringing in” to accelerate the understanding of the latest developments in foreign market demand. The U.S. has the largest home furnishing market in the world, with a high degree of industry concentration. According to the statistics of CICC International Consulting, it is expected that in 2023, the market size of the U.S. storage products will reach 12.7 billion U.S. dollars. Facing such a huge consumer market, it is a very good opportunity and challenge for Chinese home storage enterprises.
In addition, in 2023, TaiLi’s “Going Overseas” plan not only includes participating in several offline exhibitions in Europe and the United States, but also putting the visit of new and old customers in many countries back on the agenda, and increasing the promotion efforts on platforms such as Amazon.com and other online marketing platforms, so as to promote the penetration of the brand of TaiLi in the overseas market, and accelerating the “Going Overseas” to seek for orders by aiming at the incremental space gained by the market opportunities in different countries.
National Products Going to Sea, Innovation Leads the Way
Reviewing the foreign trade development road of TAILI, it is the high-quality development through scientific and technological innovation. 2005 TAILI set up the Overseas Trade Department, and 2007 started the journey of foreign exhibitions, as a well-known Chinese brand at that time, there was almost no room for survival in the international market. However, with the in-depth understanding of the needs of overseas customers and the continuous innovation and breakthrough of Taili’s products, it gradually won the favor of foreign merchants. Especially in 2018, TaiLi also made a leap forward in the international market after it independently developed the no-extraction compression bag.
At present, TAILI has applied for more than 700 patented technologies in the world, and TAILI products are exported to 168 countries and regions around the world, and it is the global supplier of Wal-Mart, Carrefour and other retail giants. Always adhering to the national products to the sea, open up the international market, to build a Chinese national brand enterprise with international influence, TAILI never stops its footsteps on product research and development, innovation and iteration.
At the same time, TAILI will uphold long-termism, focus on product quality and brand building, promote the transformation of Made in China to Created in China, the transformation of China’s speed to China’s quality, the transformation of China’s products to China’s brands, and unswervingly push forward the construction of a strong quality country, to create a “Chinese brand” of the home storage track. Taili’s globalization layout is ushering in a new round of speed.
